Kontera and Pubmatic

As you may notice if you are regular browser here, I have implement something new regarding the ads program. Recently, fellow blogspot blogger, Peter Chen has opened my eyes to try out Kontera.

About Kontera: Kontera is an In-Text advertising solution that automatically converts specific keywords on your website into monetized links.

Screenshot:

What you have to do upon accepted by Kontera is to implement the script given on every page of your website and several words per page will be transformed into links with bubble box advertisements just like the screenshot above. Like other ads program, your earning will be based on both Cost-Per-Impression and Cost-per-Click.

In case you are wondering either Kontera can be used with Google Adsense, the answer is YES you can use it in alongside with Google Adsense. The program doesn’t conflict with Google Adsense and possibly other ads program as well. In fact, if you look on the screenshot above, you can see that both Kontera and Google Adsense is displayed without any problem. Nevertheless, I am still waiting for a reply from Google Adsense Team to say a thing or two about the placement of ads on my blog.

While this has been the experience mine using Kontera, your mileage may vary depending on factors such as ad placement, site design, content type as well as keyword density.

PubMatic is a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Their service helps small- and medium-sized publishers manage and maximize their advertising inventory by seamlessly communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network. They also provide them with a central dashboard to track all their ad networks and ad configurations. (Source: CrunchBase)

As you can see at my screenshot, just below the Ads by Google, it will shows “Ads optimized by PubMatic″. As far as I can tell, using this service is really easy. It even blend the ads with your site automatically. As stated on their page, the purpose of Pubmatic is to dynamically shift the ad inventory to the ad network that is paying the most.

You can get more information on this by visiting its website, Pubmatic Website. You can also read a more detail reviews on CruchBase Website