MIVA is the new name for the FindWhat.com Group. In 2004, FindWhat.com undertook an aggressive merger and acquisition strategy, bringing together numerous companies from around the globe, including Espotting, Miva Corporation, B&B Advertising, MVCool and Comet Systems.This pay-per-click solution is recommended A good pay-per-click solution based on value per click, ease of advertiser usability, and, most importantly, their targeted traffic. Serving over 100 million searches a day through such affiliates as CNET’s Search.com, Excite.com, Webcrawler, MetaCrawler, DogPile.com, and Microsoft Internet Explorer Autosearch.

MIVA now offers tools to help us manage our campaigns - CruiseControl — a Suite of Tools to Automate Campaign Management. Tools included: MIVA AutoBid(TM) which automatically optimizes keyword bids; MIVA AdAnalyzer(TM), an analytical tool that gives advertisers the ability to monitor the actual return on investment (ROI) and a Campaign Scheduler, a tool that allows advertisers to schedule when campaigns will run.

MIVA bid prices will eventually rise to match Overture.com’s, but currently their more accessible customer service department and ability to bid on a wider range of keywords combined with a high click-to-sales ratio makes them look like a “perfect” low cost way of driving targeted, qualified traffic to your Web site.

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