Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their […]

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click […]

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?
On one hand advertisers may feel that image adverts are […]